2025年世界無菸日主軸：戳破誘惑 (unmasking the appeal)

世界衛生組織將每年5月31日訂為世界無菸日，，2025年世界衛生組織主軸為「戳破誘惑：揭露菸草與尼古丁產品行銷策略 (Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products)」，今年的重點為揭露菸草與尼古丁 產業 為提高其商品吸引力所使用的策略。

Bright products. Dark intentions.

光鮮亮麗的產品，包裝著黑暗的意圖

儘管全球菸害防制有顯著進展，但菸草與尼古丁產業仍持續調整策略以吸引及維持消費族群，而這些策略削弱公共衛生、並且特別針對易受傷害族群，尤其是青少年

Despite significant progress in global tobacco control, the tobacco and nicotine industries continue to adapt their strategies to attract and retain consumers. These efforts undermine public health and target vulnerable groups, particularly youth.

透過揭露菸商的策略，世界衛生組織希望能倡導更強力的政策，並使 民眾更認識該等政策 ，包括禁止使用讓菸草或尼古丁產品更具吸引力之風味等保護公眾健康的政策。

By exposing these tactics, WHO seeks to drive awareness, advocate for stronger policies, including a ban on flavours that make tobacco and nicotine products more appealing, and protect public health.

菸品、尼古丁及相關產品的吸引力，特別是針對年輕人的部分，為當前公共衛生主要挑戰；菸草與尼古丁產業為維護其利益，持續費盡心思增加菸草產品的吸引力、增加風味及其他成分以改變其氣味、口味與外觀，透過這些添加物與方式以掩 蓋菸草產品的刺激性，進而改善口感這些菸草產品具有吸引人的風味，卻潛藏危險；菸商正運用精心設計的產品和欺騙的策略以吸引新世代的使用者、保留原有使用者。One of the primary public health challenges today is the attractiveness of tobacco, nicotine, and related products, particularly to young audiences. The industry consistently tries to find ways to make these products appealing, adding flavours and other agents that change their smell, taste, or appearance. These additives are designed to mask the harshness of tobacco, thereby increasing its palatability, particularly among young people. Shameless manipulation of our children, for industry profit. Every day, tobacco and nicotine industries use carefully engineered products and deceptive tactics to hook a new generation of users and keep existing ones. Appealing flavours, but hidden dangers.

2025年世界無菸日的目標 Goals of the 2025 WNTD campaign

1. 提高意識 (raise awareness)：讓民眾知悉菸商如何操作菸草跟尼古丁產品的外觀與吸引力。

2. 提倡政策改革 (advocate for policy change)

(1) 禁止會使這些菸草產品更具有吸引力的香味與添加物。
(2) 全面禁止菸草產品廣告、促銷與贊助，包括數位平台。
(3) 規範菸草產品的設計與包裝以降低其吸引力。

3. 降低需求 (reduce demand)：揭露菸商策略以降低 (民眾 )需求，特別是針對年輕族群，以達最終降低 (民眾 )尼古丁與菸草產品暴露。

No more tricks, no more traps. 讓我們團結起來，明確表示： 「 不再有詭計，不再有陷阱 」 。

2025世界無菸日官網 : https://www.who.int/campaigns/world-no-tobacco-day/2025#